Swiss Watch brand Longines has joined the SAUDI CUP as Official Partner, Official Timekeeper and Official Watch. The event will take place at King Abdulaziz Racecourse, Riyadh on February 28th and 29th, 2020.
The Saint-Imier-based company Longines, which has long-term ties with the world of international horseracing, will act as Official Partner, Official Watch and Official Timekeeper of this much-awaited equestrian event, culminating in the SAUDI CUP race itself where its USD$20 million purse will make it one of the world’s most valuable horseraces.
In addition, Longines will become the Title Partner of the LONGINES TURF HANDICAP – a contest over 3000m (1m 7f) on the track’s new, sate-of-the art turf course – the first ever turf competition in the Kingdom of Saudi Arabia. The race, originally named the Red Sea Handicap, has attracted entries from around the world and looks set to become one of the strongest fields ever assembled for a turf race.
Matthieu Baumgartner, Vice President Marketing of Longines said: “We are especially proud to start a new collaboration with the SAUDI CUP as Official Partner, Official Timekeeper and Official Watch of the event. This partnership reinforces our long-lasting passion for horse racing, which dates back more than 140 years. We are looking forward to being part of the first edition of this thrilling sports event.”
Adel A Almazroa, General Manager of the Equestrian Club of Riyadh commented: “Longines’ commitment to international horseracing is well known and we are very proud to have such a prestigious company join the SAUDI CUP as partner. “
The inaugural two-day SAUDI CUP race meeting takes place at King Abdulaziz Racecourse, Riyadh on Friday February 28 for the Kingdom Day jockeys’ championship and Saturday February 29 2020 for the SAUDI CUP day and will feature 16 races with total prize-money of more than USD$30 million.
Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.